Gary LaPointe: The Soft Sell Pays Off
I purchased my first car recently and Saturn appealed to me because of their no-haggle price policy. What surprised me, however, was that Gary LaPointe, the finance manager of Saturn of Berlin, in Berlin, CT, didn't try to sell me anything extra after I agreed to buy the car. He didn't try to sell me on an extended warranty, and very honestly explained the downsides to each of the additional coverages I could purchase, not expecting me to sign up for any of them.
The experience for people I know with other dealers is very different. The day after I purchased my car, in fact, a friend bought a car and was nearly talked into buying many of the same things. Company policy didn't dictate that Gary not try to sell me the options, but he knew I was looking for a no-pressure approach to car buying and went above and beyond to make sure I got what I wanted.
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Recognized by Jeremy Nedelka
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